Business Blog Tips

Grow your blog... grow your business

Author: SC

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Community News / Marketing

How to Get People to Engage With Your Blog Posts

The ideal scenario for every blog owner is to engage your readers and turn them into advocates for your content. So let’s take a look at just how to engage those readers… And by engagement, I don’t just mean when people subscribe to your blog or follow you on social media. Let’s be honest that doing that requires very little effort beyond clicking a button. Subscribing and following doesn’t require readers to open up about their own personal experiences so I’d argue that isn’t full engagement.  Full user engagement is when your readers join your conversations by commenting meaningfully or...

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Community News / Marketing

The Pros and Cons of Running Advertising on Your Blog

Do you run ads on your blog? Many bloggers do. In fact, people often start monetizing their blogs this way using an ad network such as Google AdSense. And many large websites are also supported by ads. So should you be running ads on your blog? There’s no easy way to answer that question. So in this post I’ll be taking you through some of the key advantages and disadvantages of running advertising on your blog. Four Reasons to Run Ads on Your Blog #1: It’s an Easy Monetization Method to Try One reason many new bloggers turn to ads is it’s a...

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Community News / Marketing

The Ultimate Guide To Creating Evergreen Content For Your Blog

Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?” My answer then is the same as my answer now: evergreen content. What is Evergreen Content, and Why is it Important? Evergreen content is content that stays fresh for your readers. It doesn’t become dated, and is just as relevant years after you wrote it. Now while a lot of blogs are very successful without writing evergreen content, I’ve definitely found it a great basis for my own blog’s success. And I’m not the only blogger...

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Community News / Marketing

The Future of Written Content (and Why It Has One)

The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these days we can get our message across with videos, podcasts, infographics, animations and more. Which begs the question: What does the future hold for written content. But before we start talking about the future, let’s talk briefly about the past. The primitive web Now, I’ve never considered myself a web designer. But believe me, I was even less of a designer back then. I almost cringed when I saw how ugly it looked. Then I started reading it and...

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Community News / Marketing

The Pros and Cons of Having Multiple Blogs

This post is based on episode 188 of the ProBlogger podcast As you probably know, I have two main blogs – ProBlogger and Digital Photography School. And I’m very fortunate to be in a position where I could devote all of my time to either one of them and still earn a full-time income. But while are definitely benefits in having two well-established blogs, those benefits come at a cost. So this week I want to talk about both the benefits and the costs of having multiple blogs so you can decide whether it’s worth doing. But first, I need to...

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Community News / Marketing

Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas

This post is based on episode 84 of the ProBlogger podcast. In last week’s post I talked about the different types of writer’s block I’ve suffered from over the years, such as: having no ideas to write about having too many ideas to write about continually being distracted starting posts, but never finishing them. This week’s post is all about conquering that first one: having no ideas to write about. I’m going to show you how you can come up with fresh ideas to write about, and keep your blog exciting and useful for your readers. Solving a common problem Running...

What’s a Membership Site … and Should You Create One? 0

Community News / Marketing

What’s a Membership Site … and Should You Create One?

Do you wish you could make steady income from your blog? Maybe your advertising revenue has peaks and troughs. Sure, it’s great to have that chunk of money come in during the holiday season. But when it’s only trickling in the rest of the time it can be frustrating. Maybe you run a couple of ebook sales each year, which create only a short-term boost in sales. Or perhaps the money you make from promoting affiliate products isn’t consistent. One great option for earning an ongoing monthly income – especially if your blog is fairly well established and you’ve tried...

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Community News / Marketing

How to Relaunch Your Blog After it Becomes Dormant

This post is based on episode 234 of the ProBlogger podcast. Today I want to answer a question I get regularly from listeners: How do you relaunch a blog that’s died or become dormant? I’ll lay out two scenarios for relaunching a blog, and then give you 11 things to consider during a relaunch. Last week a ProBlogger reader asked for advice on how to relaunch their blog, which had been dormant for the past year. (They took a 12-month break from blogging.) This is something many of us bloggers have to deal with at different times. There have been times...

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Community News / Marketing

What Time of Day is Best to Publish to Your Blog?

This post is based on episode 130 of the ProBlogger podcast. When I started blogging (back in 2005, when RSS feeds were really big), I paid a lot of attention to when I published my posts because it seemed to affect how many people saw them. These days their visibility seems to be affected more by the timing of my social media posts and emails than of the posts themselves. Still, here are a few things you might want to consider in terms of when you should be publishing your posts. What the Studies Show Lots of studies have been done...

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Community News / Marketing

First Step to Beating Writer’s Block: Finding out Why You’re Stuck

This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few weeks. It’s such a common problem for bloggers, and it can really mess up your plans of having a successful blog if you don’t learn how to beat it. Notice that I said “beat it” and not “avoid it” because I’m not sure you can avoid it. Every writer faces it at some point or other, including me. And so over the next few weeks I want to share some tips...