From Subscriber to Superfan – The 3-Step Email Welcome Sequence That Boosts Engagement
It’s easy to think if someone has clicked the “Subscribe” button that you have been successful. However, your new subscriber is simply sitting at the edge of your blog. They might have shown interest, but they are not yet committed. Plus, they are almost certainly still receiving emails from plenty of other blogs. The automated welcome sequence you use isn’t just a nicety. Essentially, it is the most important set of emails you will ever send. It determines whether someone will become a lurker, or an active participant who clicks, buys and comments. Let’s take a look at three essential emails you need that can help you turn this around. ...


