Business Blog Tips

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Small Business Advice

Which Metrics to Track To Improve Your Blog

Unlike one of those blogs that serves as an online diary for your teenage years (we all did it; I know I have at least 3 floating around somewhere!), your business blog is a vital tool. It can not only help engage your audience, and build your voice, but it can also bring you in front of the right people – potential customers. If you’re running a small business blog, but aren’t sure whether it’s marking its mark effectively, tracking metrics is a must. But if you’re just getting started, how do you know what to track? There are some...

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Tips

Awesome Tips to Keep Your Business As Successful As Ever

There are countless ways for you to build your business into something that can keep your main client base satisfied, but the trick is to keep them satisfied while getting in new prospects. Success can be retained in various ways that make your business grow into something you’ve never imagined, so be sure to follow some of these helpful tips to achieve the greatness you desire. Focus on your customers Believe it or not, being a customer-centric business can lead to great results. Any company can have a decent product or service, but can everyone achieve good customer satisfaction all...

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Marketing

How to structure and format your blogs for maximum engagement

Blogging may have started as a way in which people could share their ideas online. However, over the course of the last decade it has been proved to work as a very effective content marketing tool. A blog can assist in establishing trust between a brand and its consumers almost immediately as well as having a positive influence on sales. Whilst that is fantastic news for businesses, all blogs whether they are personal, or business face the same dilemma and that is that people tend to skim read rather than digest articles, so you need to make sure that what you write encourages them to follow through...

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Community News / Marketing

How to Get People to Engage With Your Blog Posts

The ideal scenario for every blog owner is to engage your readers and turn them into advocates for your content. So let’s take a look at just how to engage those readers… And by engagement, I don’t just mean when people subscribe to your blog or follow you on social media. Let’s be honest that doing that requires very little effort beyond clicking a button. Subscribing and following doesn’t require readers to open up about their own personal experiences so I’d argue that isn’t full engagement.  Full user engagement is when your readers join your conversations by commenting meaningfully or...

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Marketing / Promotion / Small Business Advice

Step-by-step guide to publishing a Kindle eBook

If you have always wanted to write a book to go with your blog, you can do this. However, you might be short of time and wonder just how you might be able to achieve this. Kindle eBooks offer the perfect opportunity. The setup for Kindle Direct Publishing (KDP) is easy to follow. You can upload, enter, and even modify your book before you publish it. Here, we’ve created a step-by-step guide that will take you through the process of publishing a Kindle eBook. Create your Kindle eBook Any information that you enter during the setup of your books is...

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Marketing

What are pillar pages and why do you need to know about them?

A pillar page is a website landing page. It should focus on a key topic, a resource, a product or even a service area. The purpose of pillar pages are to help both users and search engines to quickly gain access to lots of content that is topically relevant.  Depending on the purpose of your pillar page its depth will vary. Some will make use of a more shallow introduction in order to gain faster access to any additional content, a role not dissimilar to that of a contents page. However, others can be very comprehensive. The latter allows for a...

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Community News / Marketing

The Pros and Cons of Running Advertising on Your Blog

Do you run ads on your blog? Many bloggers do. In fact, people often start monetizing their blogs this way using an ad network such as Google AdSense. And many large websites are also supported by ads. So should you be running ads on your blog? There’s no easy way to answer that question. So in this post I’ll be taking you through some of the key advantages and disadvantages of running advertising on your blog. Four Reasons to Run Ads on Your Blog #1: It’s an Easy Monetization Method to Try One reason many new bloggers turn to ads is it’s a...

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Community News / Marketing

The Blogger’s Guide to Launching an eBook

Blogging can be compared to a lot of different things, such as writers, authors, newspapers, and even media outlets. However, have you ever considered blogging quite similar to that of a dishwashing machine? If not, you aren’t alone. Just like a dishwashing machine, there are many different components to having a sucessful website, blog, and content on your site. All of which are also influenced by how well your writing is, and the type of audience you are attracting. But there are also many little tools, components, features, and levels of expertise factored in along the way. With all of...

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Community News / Marketing

5 Product Image Tips For High Converting Landing Pages

They say that a picture is worth a thousand words, but have you ever stopped to think what your e-commerce images are saying about the products you’re trying to sell online? Are your photos helping your products to jump off the screen and convince shoppers to buy them? Or, are your product images quite simply terrible to look at and a real turn-off for buyers? With the average shopper spending less than 10 seconds on your product page, and as many as 24 million e-commerce stores out there for people to choose from, it’s more important than ever to make...

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Community News / Marketing

The Ultimate Guide To Creating Evergreen Content For Your Blog

Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?” My answer then is the same as my answer now: evergreen content. What is Evergreen Content, and Why is it Important? Evergreen content is content that stays fresh for your readers. It doesn’t become dated, and is just as relevant years after you wrote it. Now while a lot of blogs are very successful without writing evergreen content, I’ve definitely found it a great basis for my own blog’s success. And I’m not the only blogger...

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Community News

How to choose a good WordPress theme – Your ultimate guide

Are you wondering – How to choose my WordPress theme? I think one of the most difficult decision for me when starting a website was how to choose a good WordPress theme for my website. I read multiple best free WordPress theme articles. And even after reading them to be honest – I have made enough mistakes in choosing a good WordPress theme for my websites. Why ? Because when we start we are not sure what to look out for when choosing a WordPress theme. At times we focus on things that can be customized to suit our needs...