The ideal scenario for every blog owner is to engage your readers and turn them into advocates for your content. So let’s take a look at just how to engage those readers… And by engagement, I don’t just mean when people subscribe to your blog or follow you on social media. Let’s be honest that doing that requires very little effort beyond clicking a button. Subscribing and following doesn’t require readers to open up about […]

If you have always wanted to write a book to go with your blog, you can do this. However, you might be short of time and wonder just how you might be able to achieve this. Kindle eBooks offer the perfect opportunity. The setup for Kindle Direct Publishing (KDP) is easy to follow. You can upload, enter, and even modify your book before you publish it. Here, we’ve created a step-by-step guide that will take […]

A pillar page is a website landing page. It should focus on a key topic, a resource, a product or even a service area. The purpose of pillar pages are to help both users and search engines to quickly gain access to lots of content that is topically relevant.  Depending on the purpose of your pillar page its depth will vary. Some will make use of a more shallow introduction in order to gain faster access […]

Blogging can be compared to a lot of different things, such as writers, authors, newspapers, and even media outlets. However, have you ever considered blogging quite similar to that of a dishwashing machine? If not, you aren’t alone. Just like a dishwashing machine, there are many different components to having a sucessful website, blog, and content on your site. All of which are also influenced by how well your writing is, and the type of […]

Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?” My answer then is the same as my answer now: evergreen content. What is Evergreen Content, and Why is it Important? Evergreen content is content that stays fresh for your readers. It doesn’t become dated, and is just as relevant years after you wrote it. Now while a lot of […]

The internet landscape has changed a lot of the years. In the beginning, nearly all the content was text. But these days we can get our message across with videos, podcasts, infographics, animations and more. Which begs the question: What does the future hold for written content. But before we start talking about the future, let’s talk briefly about the past. The primitive web Now, I’ve never considered myself a web designer. But believe me, […]