What are pillar pages and why do you need to know about them?
A pillar page is a website landing page. It should focus on a key topic, a resource, a product or even a service area. The purpose of pillar pages are to help both users and search engines to quickly gain access to lots of content that is topically relevant. Depending on the purpose of your pillar page its depth will vary. Some will make use of a more shallow introduction in order to gain faster access to any additional content, a role not dissimilar to that of a contents page. However, others can be very comprehensive. The latter allows for a...
