Author: Jo Jeffries

If you want to establish authority, promote your business, and even reach a global audience then publishing a Kindle eBook is the way to go. The process is a simple, accessible, and incredibly straightforward one thanks to Amazon’s Kindle Direct Publishing (KDP). Let’s take a step-by-step look at what you need to do to publish your first Kindle eBook.  1. Prepare your content You should start by writting a clear manuscript that is tailored to your target audience. This might be a how-to guide, an industry insight, or even a brand story. It is important to ensure that the content you write answers a question or solves a problem. It should also reflect the voice of your brand and contain a compelling call to action. ...

When it comes to blogging it can be a time-consuming task. Read on as we explore some time-saving tips that can help you blog smarter, not harder and may even help to get more engagement from your audience.  Don’t use a to-do list To-do lists don’t work because people write really big tasks on them. A next action list can work much better. Where a to-do list might suggest write a blog post, your next action list would detail the steps you need to make that happen for example, research a topic, or edit post. These steps are quicker to achieve and help keep you motivated. ...

Creating a successful blog isn’t something that you can do overnight. It takes time and considerable effort to grow your audience and make a success of what you are doing. That doesn’t mean that you should sit back and wait for people to come to you. Instead, you should have patience and be prepared to be in it for the long haul. If you want to stand out from a crowd then remember that your blog should be more than a hobby. You should treat it like a job and put plenty of energy into it. Read on as we...

Unlike one of those blogs that serves as an online diary for your teenage years (we all did it; I know I have at least 3 floating around somewhere!), your business blog is a vital tool. It can not only help engage your audience, and build your voice, but it can also bring you in front of the right people – potential customers. If you’re running a small business blog, but aren’t sure whether it’s marking its mark effectively, tracking metrics is a must. But if you’re just getting started, how do you know what to track? There are some...