Business Blog Tips

Grow your blog... grow your business

Author: Jo Jeffries

manager communicating by phone quiet marketing 0

Marketing / Tips

Is Quiet Marketing the Next Big Thing in 2025?

Shush! Quiet marketing has entered the arena, and it may surprise you that this relatively new marketing strategy is making a lot of noise. The concept of quiet marketing is simple. It is about focusing on building genuine relationships, providing real value, and fostering trust rather than aggressive promotion. All of this can help you prioritise your own well-being and gain a sense of trust in yourself. The big question on everyone’s lips is, of course, whether this type of marketing is the future. The Rise of Quiet Marketing Several factors have helped to contribute to the shift in marketing...

Business blog metrics technical problems with website (600 x 401) 0

Small Business Advice

Which Metrics to Track To Improve Your Blog

Unlike one of those blogs that serves as an online diary for your teenage years (we all did it; I know I have at least 3 floating around somewhere!), your business blog is a vital tool. It can not only help engage your audience, and build your voice, but it can also bring you in front of the right people – potential customers. If you’re running a small business blog, but aren’t sure whether it’s marking its mark effectively, tracking metrics is a must. But if you’re just getting started, how do you know what to track? There are some...

written content Structure and format 0

Marketing

How to structure and format your blogs for maximum engagement

Blogging may have started as a way in which people could share their ideas online. However, over the course of the last decade it has been proved to work as a very effective content marketing tool. A blog can assist in establishing trust between a brand and its consumers almost immediately as well as having a positive influence on sales. Whilst that is fantastic news for businesses, all blogs whether they are personal, or business face the same dilemma and that is that people tend to skim read rather than digest articles, so you need to make sure that what you write encourages them to follow through...

boring blog Kindle eBook 0

Marketing / Promotion / Small Business Advice

Step-by-step guide to publishing a Kindle eBook

If you have always wanted to write a book to go with your blog, you can do this. However, you might be short of time and wonder just how you might be able to achieve this. Kindle eBooks offer the perfect opportunity. The setup for Kindle Direct Publishing (KDP) is easy to follow. You can upload, enter, and even modify your book before you publish it. Here, we’ve created a step-by-step guide that will take you through the process of publishing a Kindle eBook. Create your Kindle eBook Any information that you enter during the setup of your books is...

cheap business base and space pillar pages 0

Marketing

What are pillar pages and why do you need to know about them?

A pillar page is a website landing page. It should focus on a key topic, a resource, a product or even a service area. The purpose of pillar pages are to help both users and search engines to quickly gain access to lots of content that is topically relevant.  Depending on the purpose of your pillar page its depth will vary. Some will make use of a more shallow introduction in order to gain faster access to any additional content, a role not dissimilar to that of a contents page. However, others can be very comprehensive. The latter allows for a...