Trends in Marketing: 9 Digital Strategies to Look Out For
As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z. To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what...
