One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all. A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is […]

This post is based on episode 130 of the ProBlogger podcast. When I started blogging (back in 2005, when RSS feeds were really big), I paid a lot of attention to when I published my posts because it seemed to affect how many people saw them. These days their visibility seems to be affected more by the timing of my social media posts and emails than of the posts themselves. Still, here are a few things […]

Get comfortable with receiving increasing amounts of money to become a more successful professional blogger. Everybody needs to bump it up a few levels to reach the next stage of their professional blogging career. Pump it up by raising your rates. Raise your prices too. Get comfortable with receiving more money through the products you offer and service you render to reach into even higher circles. Pay close attention to happy, prospering professional bloggers. Pro […]

This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few weeks. It’s such a common problem for bloggers, and it can really mess up your plans of having a successful blog if you don’t learn how to beat it. Notice that I said “beat it” and not “avoid it” because I’m not sure you can avoid […]

Have you ever thought of giving paid blogging a go? Maybe you see it as a means to an end, or perhaps a handy way to make some extra money to support your own blog. But paid blogging can also be a great way to super-charge your growth as a blogger. I’ve been a paid blogger for more than 11 years, and in that time I’ve learnt all sorts of useful things. Getting a behind-the-scenes […]

This post is based on episode 67 of the ProBlogger podcast. This week I want to talk about creating a product for your blog. Last month I talked about my various profit streams, and how nearly a third of my profits come from product sales. And that’s obviously one good reason to create and sell products – it’s a great way to monetize your blog. But there’s another reason you should do it that goes beyond […]

Do you want to jump into the travel blogging game but feel worried about the competition? Consider two travel blogging factors that help you go pro. Bloggers tend to overlook these two factors because most worry about the competition. Kick this fear out of your mind right now. Blog from a creative, not competitive, energy. Making this simple shift does wonders for your travel blogging campaign because you see these two factors easily separate you […]

This post is based on episode 57 of the ProBlogger podcast. Today I want to talk about nine hurdles I’ve faced as a blogger, and how I got over them. While you may never have to deal with them all, chances are there’s at least one you’ve either faced in the past or will face in the future. And so hopefully you’ll be able to get over them (or perhaps around them) without them slowing […]