I scanned my email spam folder a few moments ago. Some marketers filled it, as they have filled it for years. Imagine thousands of emails landing in spam folders, never to be seen. Ineffective marketing. Inefficient marketing. Of course, in most cases, these marketers SCREAM their message from the mountain tops. But guess what? SCREAMING your message to people not interested in your message wastes your time and energy. Nobody cares. Whether you scream, or push, or strain or strive to convince, these folks care not about what you offer. Wasted time. But if you actually target your readers, these...

My neck REALLY hurts as I type these words. Severe pain. So….after I write and publish this post, I will take a break. Only for an hour or so. One hour laying on the hard floor allows my neck tension to dissolve. I be good money, after that short, sweet break. But what about longer breaks? I do not suggest you take months off from blogging – unless you enjoy breaking European style – but sometimes it pays to take 1 or 2 weeks off from blogging. Ultimately, let your intuition guide you on this break-ing journey. We need to...