When you’re trying to come up with a great idea for a blog post, does it seem like every topic has already been done to death? You might want to write about your ten favourite WordPress plugins. But a quick Google search shows there are dozens of similar posts. Maybe you want to share your experience of raising children, but you know loads of blogs already covering similar ground. Whatever your idea is, there’s a good chance there’s already something similar out there. Here are five ways you can make the most of your idea, regardless of what’s been done...

This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They wanted a post to go viral on their blog, thinking it would suddenly shoot their blog’s traffic and profit into the stratosphere. And who knows? It may have done just that. Unfortunately, without having plenty of content in their archive there’s a good chance those numbers would have come crashing down pretty quickly. So I told this particular blogger what they needed to hear rather than what they wanted to hear. And I...