Category: Marketing

This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few weeks. It’s such a common problem for bloggers, and it can really mess up your plans of having a successful blog if you don’t learn how to beat it. Notice that I said “beat it” and not “avoid it” because I’m not sure you can avoid it. Every writer faces it at some point or other, including me. And so over the next few weeks I want to share some tips...

When you’re trying to come up with a great idea for a blog post, does it seem like every topic has already been done to death? You might want to write about your ten favourite WordPress plugins. But a quick Google search shows there are dozens of similar posts. Maybe you want to share your experience of raising children, but you know loads of blogs already covering similar ground. Whatever your idea is, there’s a good chance there’s already something similar out there. Here are five ways you can make the most of your idea, regardless of what’s been done...

This post is based on episode 201 of the ProBlogger podcast. “How do you create content that goes viral?” I remember getting this question from a new blogger. They wanted a post to go viral on their blog, thinking it would suddenly shoot their blog’s traffic and profit into the stratosphere. And who knows? It may have done just that. Unfortunately, without having plenty of content in their archive there’s a good chance those numbers would have come crashing down pretty quickly. So I told this particular blogger what they needed to hear rather than what they wanted to hear. And I...